Where do I start?
Website planning has come a long way since the bad old days of putting your company brochure online and surrounding it with something that flashes, pops or scrolls. Back then, bad websites were all about THE COMPANY, with little thought for what THE CUSTOMER wanted.
Websites are as different as the customers they are built for, so when planning your site, we only have one piece of advice:
Build your website for your customers first.
Seems too simple? It is simple! But the more you think about it, the more you realise it can be complicated, and easy to get wrong. Start by putting yourself into the shoes of your customer.
Does your customer want to read the extended history of your company, or would they prefer to see pictures of the people they speak to, and read about their professional strengths and personal interests?
Do they first want to know what you have done, or what you can do for them?
Have a think about the following things, so you can bring your ideas to your first meeting with us.
- If you were a customer of your company, what would you expect to find on the website? (This will help you create a menu.)
- What items would you need to find most quickly or most often? (This will guide feature buttons, large graphics and the order of menu buttons)
- How will your customers find you? (If you answered ‘Google’, think about what your customers will type to find you)
- ‘Content is king’ – what do your customers want to read?
- What will keep them coming back?
- What tools do you need to help you manage and grow your website? (Some ideas – a content management system so you can edit the website yourself, statistics programs so you can monitor its growth, training in how to make changes to your site, support from an experienced team for when you’re too busy to change it yourself…)
It’s easy to get caught up in the latest bells and whistles, things that flash and stuff that’s shiny, but it’s not going to help if it just puts roadblocks between your customers and the ‘buy’ button.
Of course, if a few bells and whistles keep them coming back to your site… well the sky’s the limit.
When you’re ready to get going, or if you just have some ideas you’d like to discuss with us, please call or email to arrange a consultation. You may also like to refer to our things to bring list.
Next: How much will it cost?